May 11, 2017

Holly Kerr & Love Letters Floral Design

Let me start off by saying that Holly Kerr of Love Letters Floral Design isn’t just an extremely talented florist, but also an amazing friend and mentor to me.

When I made the big decision to move my business West to Colorado- I was nothing short of terrified.  I started reaching out to vendors whose work I admired just to pick their brain about the Colorado wedding industry and how they managed to make it in such a competitive market.

Holly was one of the first people not only to respond to my plea for help, but happily agreed to meet with me.  I met with her in a coffee shop in Boulder and we gabbed for probably way too long. 🙂  Even though she was a stranger at the time, she immediately felt like a friend I’d known forever.  Not only is this a good quality to find in someone in general, but I’ve come to believe is absolutely essential when it comes to a wedding day.

Wedding days can be stressful.  There’s so much going on and it never fails- there’s always some kind of glitch whether its teeny tiny, or major.  Vendors that feel like friends (or just plain ARE friends) are so important when it comes to keeping the calm and making sure things get back on track/run smoothly.  So hiring Holly to me would mean not only will your bouquets and centerpieces be works of art, but you’ll gain a friend in the process who absolutely has your back.

Holly goes all out in making sure her clients vision is realized.  After asking her some questions about her process, I learned that there is much back-and-forth in the flower industry.  She listens to their ideas and concepts for the wedding, and then applies her creative power to come up with something amazing to present to the bride.  If it’s approved, she goes to work making sure certain types of flowers are available and picks them up from a local wholesaler.  She then picks through the buckets of flowers, arranging something magical.   As I invaded her space and time to bombard her with questions and play paparazzi, Holly turned out a beautiful bouquet on the spot in minutes.

I’ve already informed her that when the time comes for me to get married- I certainly know who I’ll be asking to make a wild/boho bouquet for me!  And of course I’ll ask her to add in her favorite flower- the ranunculus- as her artist signature. 🙂

Check her out!!! >>

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Song : Cherry Wine – Hozier

  1. Bridget

    May 11th, 2017 at 5:37 pm

    I love the behind the scenes photos! So fun to see another working professional in her element! Beautiful work by you and her!

  2. Ashleigh Burchett

    May 11th, 2017 at 5:49 pm

    My lordy these are beautiful! Great job!

  3. Sonja

    May 11th, 2017 at 5:59 pm

    Love her smile and her work – beautifully captured! Friendors are the BEST, and it’s so important to have in this industry!

  4. Kelly

    May 11th, 2017 at 8:54 pm

    Love these photos so much! We rarely get to see florists at work, but it really is an art. Thanks for sharing!

  5. Allie Moore

    May 12th, 2017 at 5:16 am

    These are beautiful images! And I just love Holly’s work! Really love how you captured her passion for her field.

  6. Amanda Tipton

    May 12th, 2017 at 4:25 pm

    Beautiful! Love the toning!

  7. Allie Moore

    May 12th, 2017 at 9:33 pm

    Those are some stunning images of perfect florals! I met Holly at a Rising Tide Society meeting a few months ago, she’s lovely! And her work is stunning. Awesome images!

  8. Tegan

    May 14th, 2017 at 3:33 am

    Holly is such a sweetheart! AND amazingly talented! You did such a beautiful job capturing her process. I love all the behind the scenes. Such a great blog post!

  9. Cara

    May 17th, 2017 at 5:40 pm

    Oh this is so fun! Love that you captured her doing what she loves. So many creative vibes here.

  10. Lindsay A Tullar

    May 17th, 2017 at 6:17 pm

    I LOVE her style. I love the timeless feel of these images, it showcases her caring nature




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jennifer morgan